|
Marketing Plans A Marketing Plan is essential for all businesses, no matter how big or small. It provides the foundation upon which all future marketing is based. A Marketing Plan is your overall marketing strategy and the methods intended to undertake that strategy. DJMs diverse experience in preparing Marketing Plans will ensure that your marketing strategy is both comprehensive and innovative. Nothing is left to chance. A typical Marketing Plan developed by DJM would consist of the following:
DJM is thorough and precise in areas of the planning process. Example project: Type: Commercial Printer Size: 35 staff Project: The company was installing a new, state-of-the-art printing press. DJM developed a marketing plan to ensure the new press would be operating at full capacity as soon as possible. This plan was implemented first at DJMs premises and after six months transferred to the client’s premises. DJM chaired weekly Sales Team Meetings to keep the marketing plan on track for a further six months. Outcome: The outcome was a 20% increase in sales, a 5% increase in Gross Profit margin and a healthier bottom line. N.B. DJM shreds all copies of documents and returns originals to the client to ensure confidentiality. |
||||||||||||
t |
||||||||||||
