Building a Successful Web Site

Just as no business is exactly the same in all aspects as another business, neither should differing business’ web sites have the same features and objectives. Your web site can and should be an extension of your business, not just a static face for it.

Nobody knows your business better than you do, and when developing your web site strategy, there is essential information that DJM Consulting needs from you so as to accurately and successfully pitch your site to your target market.

The first step in building a successful web site is to do the background preparation! This involves looking closely at your target market’s needs, and realizing how to best fulfil them through your web site. Secondly, you need to decide on suitable ways of attracting the target market to your site. Having the most useful web site on the Internet is no good at all, if no one knows it is there.

And lastly, you must formulate ways of measuring the success of your web site, gaining vital feedback from your users.

Background Preparation

Following is a list of questions you should answer fully, to clarify the goals and objectives of your site. You may view the collation of this information as a type of Media Kit.

  1. Who will use your site?

 

  1. Why will they use it?

 

  1. What will they want to do with it?

 

  1. How often (once, frequently) will they use it?

 

  1. What tasks do you want them to accomplish while or after visiting your site?

 

 

 


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DJM Corporation
357 Beckett Road
Bridgeman Downs, Qld 4051
Ph: (07)  3263 6222
Fax: (07) 3263 6211
Email: d.morris@djm.com.au

 

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