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Attracting
the Target Market to your Web Site
There are many ways to
attract visitors to your web site. Some effective methods are listed below.
Again, it is useful to look at the unique nature of your own business, and
develop innovative and creative methods of your own. DJM will work
with you in formulating the most effective means of promotion for your
business’ web site.
- Make
the site USEFUL! If people can use your site for more than one purpose,
they will! An example of this value adding feature would be to include a
link to the stock exchange on a web site that is to attract high-flying
businesspeople and investors. Or to include a link to the daily weather
forecast on a fishing tackle shops web site.
- Exchange
links with as many sites as possible. Look for those sites with a
similar target audience as your own. One possibility here is the Banner
Advertisement Exchange program.
- Pay
for banner advertising on a popular web site that draws your desired
target audience.
- Promote
your web site in all your advertising.
- Make
everyone you do business with, or would like to do business with, aware
of your web site.
- Start
a mailing list and send newsletter emails to those on the list informing
them of what’s new with your business or web site, what specials
are on, etc. User details can be gathered from the web site to expand
your client database.
- Add
interactive features and services to your site to encourage visits. For
example:- an interactive message board that visitors can post messages
or comments to.
Remember:
The World Wide Web is a
very different medium to television, radio or paper. The web uses a
"pull" rather than "push" approach to advertising.
Visitors to web sites expect to be able to find specific information on a
particular topic quickly and easily. It is also their choice whether to visit
and/or linger at your site, so it is important your web site is
user-friendly, engaging, and informative.
Measuring the Success of
Your Web Site
Just as important as
attracting the people to your web site, is being aware of their response
to it. Valuable user feedback can pinpoint areas of your web site and
business that need more or less attention. Listed are methods that DJM
can implement to measure this response.
- Hit
Counters - these record the compound number of people to visit your web
site.
- Access
Logs - record the number of visitors to your web site for a specified
time period, how long each visitor was there, the pages they visited
within your site and whether they were referred to your site via a
Search Engine, or via your web address directly.
- Interactive
features which encourage users to give feedback. When designing
forms for feedback you must consider what will be in it for the user.
For example; it could be fun to fill out; the user could receive information
back from the business; or the user could be automatically entered
into a draw for a prize. DJM will work with you to develop
creative ways to encourage visitors to give feedback.
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