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Case
Studies
Direct Marketing:
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Type:
Size:
Project:
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Sports Uniform
Manufacturer
14 Staff
- To
improve company performance by increasing turnover.
- DJM
located lists of prospects throughout Australia, established a
database, qualified prospects, mailed catalogues, followed up and
provided leads for orders to the client.
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Outcome:
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- Outcome
was a 20% increase in turnover over a period of 8 months.
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Marketing Planning
& Implementation :
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Type:
Size:
Project:
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Commercial Printer
35 Staff
- The
company was installing a new, state-of-the-art printing press. DJM
developed a marketing plan to ensure the new press would be operating
at full capacity as soon as possible. This plan was implemented first
at DJM’s premises and after six months transferred to the client’s
premises. DJM chaired weekly Sales Team Meetings to keep the marketing
plan on track for a further six months.
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Outcome:
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- The
outcome of DJM’s efforts for the company was a 20% increase in
sales, a 5% increase in Gross Profit margin and a healthier bottom
line.
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